Privacy Policy
This Privacy Policy describes how Altru Radiance LLC ("Altru Radiance," "I," "me," or "my") collects, uses, and protects information from individuals who visit this website, book services, or otherwise interact with Altru Radiance ("you" or "client"). I am committed to protecting your privacy and handling your personal information with transparency and care.
By accessing this website, booking a service, or submitting any form, you acknowledge and consent to the practices described in this Privacy Policy.
1. Information We Collect
Information You Provide Directly
When you interact with Altru Radiance — through the website contact form, Carepatron, or in-studio — I may collect:
- Full name, email address, phone number, and mailing address
- Health history, medications, allergies, and medical conditions (collected via the Aesthetic Evaluation intake form, required before services begin)
- Appointment history and service preferences
- Payment information (processed securely through Square — Altru Radiance does not store card details)
- Communications sent through the contact form or email
Information Collected Automatically
When you visit this website, certain information may be collected automatically, including your IP address, browser type, device type, pages visited, and time spent on the site. This information is used solely to improve website performance and user experience.
2. How We Use Your Information
Information collected is used for the following purposes:
- Service delivery — to schedule, confirm, and perform your appointments safely and effectively
- Health and safety — to review contraindications and tailor treatments to your individual needs
- Communication — to send appointment confirmations, reminders, and follow-up care instructions
- Marketing — with your consent, to send promotional content, wellness education, and service updates via email or SMS. You may opt out at any time.
- Legal compliance — to comply with applicable laws, regulations, and professional licensing requirements
- Website improvement — to analyze traffic and improve the website experience
3. SMS Communications
By providing your phone number through Carepatron or the website contact form, you consent to receive text messages from Altru Radiance. These may include confirmations, reminders, follow-up care, and promotional updates with explicit consent.
4. Sharing Your Information
Altru Radiance does not sell, rent, or share your personally identifiable information with third parties for marketing purposes. Your information may be shared only with service providers (Square, Carepatron, GoHighLevel, Google, Cloudinary) to operate the business, as required by law, or in the event of a business transfer.
5. Cookies & Analytics
This website may use cookies to improve functionality and analyze traffic through Google Analytics. Google Analytics collects anonymized data including pages visited, session duration, and general geographic location. You may disable cookies through your browser settings at any time.
6. Data Retention
Client records are retained indefinitely on Altru Radiance's service platforms for the purpose of continuity of care and professional record-keeping. Deletion requests are subject to any applicable legal or professional obligations.
7. Your Rights
You have the following rights regarding your personal information:
- Access — request a copy of the personal information Altru Radiance holds about you
- Correction — request corrections to inaccurate or outdated information
- Deletion — request deletion of your personal information, subject to legal and professional obligations
- Opt-out — opt out of marketing communications at any time
- Data portability — request your personal information in a structured, readable format
8. Minors
Altru Radiance provides services to clients under 18 with parent/guardian consent. A parent/guardian must be present for the duration of any service and must sign a Parental Consent Form. Information collected for minor clients is subject to this same Privacy Policy.
9. Data Security
Altru Radiance takes reasonable precautions to protect your personal information. Payment processing is handled by Square (PCI-DSS compliant), and health info is stored on Carepatron (HIPAA-aware). While security is a priority, absolute security cannot be guaranteed for internet transmissions.
10. Changes to This Policy
Altru Radiance may update this Privacy Policy periodically. The "Last Updated" date at the top of this page will reflect any revisions. Continued use of the website or services constitutes acceptance of the revised Policy.
11. Contact
If you have questions or concerns about this Privacy Policy or how your information is handled, please contact:
Altru Radiance LLC
164 E 5900 S, Suite A108 · Murray, Utah 84107
mechelle@altruradiance.com
(801) 660-8933
If you have questions about how your information is collected or used, reach out directly.
mechelle@altruradiance.com · (801) 660-8933
All services at Altru Radiance are performed for cosmetic, not medical, purposes — to support the appearance of the skin and face.